Advocacy

WWF Philippines Opens Exhibit with 5 Visual Art Ambassadors

World Wide Fund for Nature (WWF) Philippines Opens Exhibit today, April 22 at the Ronac Lifestyle Center in Paseo de Magallanes with Five (5) top visual artists and join as art ambassadors to support its biodiversity conservation efforts.

For their very first project. BenCab, Elmer Borlongan, Geraldine Javier, Mark O. Justiniani, and Jose Santos lll created limited-edition sculptures, inspired by the organization‘s iconic panda logo.
Done in collaboration with Tin-aw Art Management inc. and Secret Fresh, the show is the initial project of “Art, Heart. Earth.” a WWF-Philippines campaign to work with the cultural sector.
With WWF-Philippines President and CEO Joel Palma says, “The Philippines is one of the 17 mega-diverse countries in the world, home to more than half of the world’s species. We are very excited to have five of the nation’s top artists join our battle to conserve nature in the face of climate change. We hope that through art, we continue to raise awareness on the urgent need to step up environmental action to protect earth‘s biodiversity.’
Living in harmony with nature, man‘s role in conservation and the concept of sustainability and home were just some of the themes explored in the pieces created for the collection. BenCab’s “Kapit-Bisig‘ and Borlongan’s “Wildlife Rehabilitator“ highlight the importance of man living in consonance with nature. Justiniani‘s “Kugos” (Carry) presents a caretaker donning a suit in the panda’s likeness to care for and protect the orphans of the species Santos’ idea of saving and salvaging materials through his art is reflected in his piece titled “Natural Selection” while Javier’s work entitled “Home” is inspired by her community in the province, stressing the importance of a sustainable environment.
Though they had different approaches in creating their pieces for the collection. WWF’s Art Ambassadors are united in their call for people to save the environment. Borlongan shared that his particular concern is the destruction of our oceans.
Living 10 minutes away from the West Philippine Sea, he has been a witness to how acts like dynamite fishing can harm both the environment and tisherfolk who have lost limbs due to this practice; and has already created art pieces tackling this issue.
Both BenCab and Javier shared that plastic waste is among their most urgent concerns. They stressed the importance of setting a good example when it comes to conservation.

Santos shared that he sees parallels in his work and that of WWF-Philippines. He makes his pieces from discarded materials turning them into something that is meaningful. ‘1 View this process as saving and salvaging these materials from their

The WWF-Philippines Art Ambassadors’ exhibition opens to the public on April 24 and runs until May 6, at Ronac Lifestyle Center, Magallanes.

To know more about WWF-Philippines and the “Art, Heart, Earth” project, you may visit www.facebook.com/WWF.Philippines.com.

curlydianne

A barefoot marathoner who loves to cook, loves to travel and chocolate maker. Web content writer and blogger as her hobby. Customer Service Representative by profession and licensed insurance advisor.