Globe Telecom’s free Facebook offer helped drive the company’s subscriber uptake as it enabled customers to get into mobile browsing activities without cost. The offer also doubled mobile browsing adoption among the company’s customers.
At the end of 2013, Globe subscribers have reached a fresh record 38.5 million, a 16% rise from 33.1 million subscribers at the end of 2012. The offer also more than doubled mobile internet adoption among Globe customers.
The collaboration with Facebook brought together first-of-its-kind customer experience innovations such as availability in all Facebook mobile platforms, advice of charge notifications, one-click to purchase data plans & data access lending to access links outside Facebook.
The free Facebook offer started in October and ends on April 30.