SM Cinema’s e-PLUS card partners with Habitat for Humanity

SM Cinema’s e-PLUS card, your most convenient access to the movies, has sealed a partnership with Habitat for Humanity Philippines last November 6 at the Premier Café of the Mall of Asia Arena. For every purchase of an e-PLUS Gift Card worth P300.00, part of the proceeds will go to Habitat for Humanity Philippines’ AyosBahay Challenge, a pro-active disaster response and risk mitigation program of Habitat that targets to distribute shelter repair kits and home improvement kits to disaster-prone areas in the country. The SM Cinema e-PLUS Gift Cards are available at all SM Cinema e-PLUS booths nationwide.

In the photo are (left to right): Ms. Joanne Pacho, Social Investments and Endowment Officer of Habitat for Humanity Philippines, Ms.Koleen Davila-Palaganas, Marketing & Communications Director of Habitat for Humanity Philippines, Mr. Edgar C. Tejerero, Senior Vice-President of West Avenue Theatres Corporation (WATC), the managing arm of SM Cinema and Ms. Sahara Garnica, Asst. Vice President for Corporate Marketing of WATC.