Last Friday (March 15); Regatta, the leading fashion brand known for its easy feel and relaxed fashion, once again pushes the boundaries of style and scent with a launch that welcomes two new additions to their portfolio – a fresh new scent, Leisure and the Preppy Resort summer collection.
The introduction of a new fragrance is sure to capture the season for both men and women. Regatta’s latest scent, aptly named Leisure, represents the casual and comfy experience that the fashion brand offers.
Leisure is what a Regatta summer smells like: A light combination of freshness for women or an outdoorsy combination of musk for men. The summer bouquet evokes a memory of summer that perfectly complements the brands’ summer collection wear.
To match the new scent is the brand’s latest summer collection: Preppy Resort continues the tradition of relaxed leisure fashion with a burst of bright and fun summer colors in its key pieces. The collection boasts of classic tops and bottoms in vivid and seemingly contrasting shades.
The collection also includes a wide variety of prints, from colorful surf boards, and bicycles to floral paintings. What make the clothes interesting is the repetition of prints that puts a twist on basic tees, shirts and accessories.
For men, basic polo shirts and simple flat-front tailored pants are given a fashion makeover through the use of summer shades. It highlights the clean and fresh expression of summer fun with a dash of preppiness. New for the brand are multi striped tank tops which are perfectly paired with the colorful and lightweight, drawstring summer shorts.
For women, feminine dress shirts, flattering tops and comfortable skirts are given new life with adorable hues. Additionally, colorful tees, cotton blouses, colored jeans and nautical prints aim to awaken one’s summer beach cravings.
One of the key components in this collection is the use of chambray fabric that is lighter and softer than linen. The fabric provides a relaxed look but also highlights the preppy essentials on bright polos, printed woven shirts, dresses and chinos.
Adding to your summer getaway is a Mix and Match collection of swimsuit tops and bottoms that stand out. These swimsuit pieces are perfect while sailing, sunbathing, and surfing or any beach activity the day might bring. A loosely knitted white cover up complements the women’s swimwear well.
With this collection, Regatta makes the most out of the season’s theme with designs that certainly up the fun fashion and easy vibe the brand is known for.