Adidas launches CRAZYCOOL in-line with the SEA #mygirls campaign


Adidas proudly presents phase two of the #mygirls campaign in Southeast Asia. Themed around girls’ passion for running, #mygirls continues the brand direction refreshed to focus on one key insight – girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.


First launched in September this year, #mygirls is a successful campaign created by women for women serving to provide girls with the inspiration, support and motivation to go all in for their sporting passions.

Adidas Ambassadors

Similarly, phase two of the #mygirls campaign will be launched simultaneously across the region – Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam – on October 7, 2013, supported by Retail, PR, digital and online activations through adidas’ Facebook page. adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.

Karylle for Adidas

Adidas will be debuting the FW13 CrazyCool Women’s footwear collection through the #mygirls campaign. Being insanely flexible and incredibly breathable, CrazyCool comes with all-around 360-degree ventilation, a super-articulated and flexible tooling and high flex midsole to create a dynamic look and fit for the next generation of runners who value maximum flexibility, breathability and comfort. It also features the COOLEVER mesh, a lining with a clover-shaped yam, to manage heat and sweat reducing discomfort to increase performance. CRAZYCOOL will be available in adidas Sports Performance stores on October 1, 2013 at PHP 5495.

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Press Release from Green Bulb P.R Inc.


A barefoot marathoner who loves to cook, loves to travel and chocolate maker. Web content writer and blogger as her hobby. Customer Service Representative by profession and licensed insurance advisor.

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