WEN Cleansing Conditioner: A New Concept In Hair Cleansing

Wen - Pomegranate

Do you have any problem with your hair like dryness of hair or fading of its hair color? Are you tried of your ordinary shampoo that promise you good results?

Most shampoos have harsh detergents and sodium lauryl/laureth sulfates which make the hair dry, faded, dull, lifeless, and frizzy.

Chaz Dean
Chaz Dean

Chaz Dean, a celebrity-stylist based in the USA in cooperation with Guthy Renker (makers of Proactiv Solution) worked together to formulate a new concept in hair cleansing, WEN® Cleansing Conditioner.

I like the  concept that you just need one (1) product in your hair when taking a shower and get the same (rather better) results than that of a shampoo plus conditioner. It is more affordable and I assure you improvements in your hair.

I’m using this products almost 3 weeks now and I’ve seen the difference in my hair after the first time I’ve used it. My hair looks smoother and manageable. Improvements continue to show us while days goes by while i’m using it.

It is a 5-in-1 formula; this one product takes the place of your shampoo, conditioner, deep conditioner, detangler and leave-in conditioner. It cleanses hair thoroughly but without lathering and without all the harsh ingredients that may be found in ordinary shampoos so your hair is left with sheen, moisture, manageability and better color retention.

Wen - Sweet Almond Mint

The KEY INGREDIENTS: Sweet Almond Mint Variant

  •  Aloe Vera Gel: soothing, healing, moisturizing, anti-fungal, antibacterial properties.
  • Glycerin: provides moisturizing benefits is one of the best known humectants and has natural moisturizing factors.
  • Chamomile Extract: calming, soothing, with antibiotic and anti-inflammatory properties. Also used for dry, flaky skin.
  • Cherry Bark: brings out the color, shine and softness in all shades of natural and color-treated hair. It will help manageability of hair.
  • Calendula Extract: helpful as an antiseptic, healing wounds and reducing inflammation.
  • Rosemary Extract: It stimulates hair growth and fights scalp problems. Helps with premature baldness. Has amazing antioxidant, anti-inflammatory properties. Is a tonic, astringent, restorative herb.
  • Cetyl Alcohol: A fatty, moisturizing alcohol used as an emollient, emulsifier, thickener and carrying agent for other ingredients. Derived naturally from coconut.
  • Panthenol: acts as a penetrating moisturizer. Plumps & moisturizes hair shaft to make it appear thicker, reduces split ends, smoothes skin and strengthens hair as it seals in moisture.
  • PEG-60 Almond Glycerides: with anti-irritant qualities, it contributes conditioning and glide to hair, as well as a conditioned feel to skin.
  • Menthol: has a local anesthetic and counter-irritant quality. Can also reduce itching and tenderness.
  • Sweet Almond Oil: excellent emollient, high in protein and fatty acids, ideal in the treatment of very dry, chapped skin. Having antiseptic properties, it heals and nourishes as it moisturizes the skin & hair without leaving a greasy residue.


The KEY INGREDIENTS: Pomegranate Variant

  • Pomegranate Extract – Has anti oxidant properties comparable to wine or green tea. It is also incredibly hydrating.
  • Hydrolized Soy Protein: Protein derived from Soya beans. Increases strength and manageability
  • Organic Aloe Vera Leaf Juice: Healing, moisturizing, anti fungal, antibacterial properties.
  • Rosemary Extract: Amazing antioxidant properties, stimulates hair growth and fight scalp problems.
  • Chamomile extract: Calming, soothing with antibiotic and anti inflammatory properties. Also used for dry and flaky skin.
  • Marigold Extract: Helpful as an antiseptic, healing wounds and reducing inflammation.
  • Menthol: Has local anesthetic and counter-irritant qualities. Can also reduce itching and tenderness.
  • Wild Cherry Fruit Extract: Soothing and anti inflammatory.

Wen is available in the following stores:

  • Selected SM Department Stores (SM MOA, SM Makati, SM Southmall, SM North EDSA, SM Megamall)
  • Proactiv Branches:
  1. GF, Glorietta 2
  2. 2F, Trinoma
  3. GF, Marquee
  • Door to Door Delivery Hotlines
  • Landline: 729-2222
  • Globe Provincial: 1-800-8-729-8888
  • PLDT Provincial: 1-800-10-889-4444
  • Mobile No.: 0917-801-8888

Products will only be available in the market some time this May.


  • Wen Sweet Almond Mint (350ml), SRP 995
  • Wen Pomegranate (350ml), SRP 995


A barefoot marathoner who loves to cook, loves to travel and chocolate maker. Web content writer and blogger as her hobby. Customer Service Representative by profession and licensed insurance advisor.