Gently used luxury fashion is a real trend — thanks to The RealReal who made it all happen. They’ve become the ultimate source for luxury-fashion items, made possible by encouraging consigners and buyers to resell and buy items from within their shop with the promise of authentication by one of the company’s expert staff members.
Gone are the days where high-end luxury revolved around the idea of being rare investments. According to Rati Levesque, the company’s chief merchant based in San Francisco, people look at luxury differently now. Instead of being just frivolous purchases, luxury items are now considered an investment since you can earn up to 80% of it back.
You simply need to resell items you no longer wear and the company will give you a cut of the sale price.
Fashion’s Best Kept Secret
The richer folk, albeit their capability of purchasing items that the working class can’t afford, actually have a habit of shopping secondhand. In fact, it is luxury fashion’s best-kept secret. The smartest shoppers have been buying consignment since time immemorial, but they never talk about it. As to why they’re doing this – it’s all about good value.
These days, however, American shoppers can’t care less what people think about secondhand shopping. Every day, people embark on a treasure-hunt shopping spree and make no qualms about buying pre-loved items. The RealReal helps modern-day shoppers deliver that experience without the hassle of having to visit a lot of stores just to find luxury items on sale.
However, it’s important to realize that secondhand is not exactly synonymous with cheap. Nonetheless, the company opens the door to luxury that more people find affordable. In Levesque’s words, their customers believe in the life-cycle of luxury: earning well, buying well, and reselling. In the end, the primary market benefits from this cycle too, since most of their consignors use the money earned from the site to shop the primary market. If they grow tired of one such item, let’s say a pair of Gucci leather boots, all they have to do is cosign it – it’s a cycle that everybody can benefit.
The company is like a magnet for shoppers who have that intense passion for fashion. Quite often, new trends in high fashion take time to catch on. By the time the trend reaches the masses, the items are often out of stock in local shopping stores. With secondhand shopping, customers find these sold out items they would have never imagined of owning. What they offer in their stores is the same thing offered online, which means it’s crazy impressive how they track each customer coming in and out of their stores and update their items simultaneously if an item is bought.
Know What’s Hot and What’s Not
Trends in the primary and secondary luxury market go hand in hand, which means that you won’t get left out of what’s currently in and what’s out. This means that shopping in The RealReal will also give you the same shopping experience as you would when buying new items.
While the items are not brand new, it’s an assurance that what you’ll get is not something that’s outdated. The company makes sure that only luxury items come in and out of their stores, including Chanel, Louis Vuitton, Dolce & Gabbana, Saint Laurent, Prada, Hermes, Burberry, Gucci, and many more.
To say that the company has made a name for itself in the fashion industry is an understatement. After all, they’ve been operating for seven years now, offering their items to GenXers, Millenials, and the older generation. It’s also convenient how shoppers are able to come as walk-in clients in their stores, but still have the liberty to make purchases online.
Their method of doing business is relevant to the behavior of today’s shoppers: nearly everyone is willing to search high and low for luxury items that they can afford. Now, you can upgrade your wardrobe without breaking the bank.