SHEIN launches first Philippines pop-up store with brand ambassador Belle Mariano

From October 20 to October 23, fans of SHEIN can head to Ayala Malls Manila Bay where the centre stage area of Ayala Malls Manila Bay will be transformed into fashion central – featuring the SHEIN pop-up and fashion runway as fashion e-tailer SHEIN will be holding its first pop-up event in the Philippines.

The pop-up will feature various designs to cater to everyone’s fashion tastes and bring out their unique styles. Fans can strike their best poses on the runway and at the photo booth with trendy pieces from the SHEIN pop-up.

To add to the excitement of the event, the first SHEIN Philippines brand ambassador will be introduced on the first day of the pop-up on October 20. Binibining Pilipinas queens will also grace the event in support of SHEIN.

The choice of Filipina actress Belle Mariano as the SHEIN brand ambassador in the Philippines demonstrates the importance of the Philippines market to SHEIN. Mariano’s image as a young, vibrant, and talented actress on the rise, reflects SHEIN’s as a vibrant fashion brand growing globally.

In the meantime, the SHEIN Birthday Sale Week is happening until October 17. Look out for items at up to 50% off and be rewarded daily double points from 12:00 – 2:00 am and 10:00 pm – 12:00 am until October 16. On the weekend of October 15 to 16, enjoy free gifts and free shipping with no minimum spend.

Watch this space for more exciting developments in the Philippines from SHEIN!

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. For more information and updates, check out SHEIN’s official website at The SHEIN app is available for free on iOS and Android.

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