Innovation for a Better Life: LG Electronics and SM Supermalls Team Up to Bring Global Brands to Filipinos

Unveiling SM’s Home of Global Brands campaign, LG reintroduced its premium product line to the Philippine market through its “Innovation for a Better Life” exhibit happened last May 8 at SM Mall of Asia which aims to bring Filipinos closer to the world’s best brands in select malls nationwide.

Innovation for a Better Life by LG Electronics and SM Supermalls

(L-R): LG Mobile Philippines VP Jay Won, social media personality and program host Janeena Chan, LG Mobile Philippines brand ambassador Lauren Reid, LG Philippines Managing Director Inkwun Heo, SM Supermalls Marketing SVP Jonjon San Agustin and LG Mobile Product Manager Faith Mijares.

Kicking off in a four-day roadshow at SM Mall of Asia, the exhibit let consumers experience first-hand some of LG’s top-of-the-line products like:

  • 65-inch OLED TV, the multidimensional surround sound bar
  • G6 smartphone
  • InstaView Door-in-DoorTM refrigerator
  • TurboWashTM front-load washer-dryer
  • Smart Inverter Mosquito Away air conditioner

They were also given the chance to take home some of the coveted products during the exciting on-ground raffle activities.

Through SM Supermalls’ partnership with global brands like LG, customers will be treated to world-class and innovative activities that will allow them to experience the same level of excitement as how the best global brands are felt and brought to life abroad.

For more details on LG’s “Innovation for a Better Life” roadshow, cutting-edge products and compelling online promos, visit, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.

Share your thoughts and upload photos of your moments at LG’s roadshow exhibit in participating SM malls, then use the partnership’s official hashtag #ExperienceLGAtSM.

The LG and SM collaboration will roll out its succeeding legs at SM North EDSA, SM City Seaside Cebu, and SM Lanang Premier in Davao.


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